Curriculum Vitae
Alexander Dross
Alexander Dross
Global Capability Owner
Web & (AI-Powered) Search Strategy Lead
in one of the top-20 global Pharmaceutical Companies. B.Sc. Business Engineering. Google Partner certified, SEO, GEO & AI Search Optimization Specialist.
Core Skills
- • SEO & GEO Strategy
- • AI Search Optimization
- • AWS Cloud Architecture
- • Domain Strategy (18k+ domains)
- • Digital Transformation
- • Scrum PSPO II / PAL I
- • n8n Workflow Automation
- • Web Performance & CDN
Awards
- • Winner of Drupal Splash Award 2019 in Health Care category
- • Best Bachelor's Thesis of the Year
- • Enactus: Multiple National Cup Qualifications (2011-2014)
- • Best Project Idea Award 2014 by Enactus Germany Alumni
- • Founders Contest start2grow 2011 Dortmund
Volunteer Work
Open Source Contributor
The 'Stratux' Project
Jan. 2019 – Present
Member
Association of Enterprise Architects (AEA)
May 2022 – Present
Member & Open Source Contributor
Drupal Association
June 2018 – Present
Strategic SEO & IT
Build & Grow e.V
Jan. 2018 – Present
Education
2009 – 2016
B.Sc. Business Engineering and Electrical Engineering
Bochum University of Applied Sciences
Award for the best bachelor's thesis of the year: "Approach of a global domain strategy in pharmaceutical industry"
2023
Asset Strategy in a Digital World
IESE Business School, Barcelona
Completed intensive program covering digital density, value propositions, rapid prototyping, and managing digital transformation.
Professional Experience
Nov. 2021 – Present
Global Capability Owner - Web & AI Search Strategy
Boehringer Ingelheim International GmbH
Part of the 'Go-to-Market' (GTM) team in Corporate. Responsible for Boehringer Ingelheim's global Web Platform and AI-ready search infrastructure.
March 2020 – Present
Global Capability Lead - Search & AI Optimization Strategy
Boehringer Ingelheim International GmbH
Leading both technical and business side of Boehringer Ingelheim's global Search Strategy, evolving from traditional SEO to GEO.
Oct. 2019 – Nov. 2021
Global Process, Data & Platform Owner (Director Level)
Boehringer Ingelheim International GmbH
Accountable for Search, Apps, 3rd Party Data & Paid Media Management across all digital channels.
Jan. 2008 – Present
CEO & Founder
Dross:Media Consulting
Consulting, strategic and operative implementation of online branding, Inbound Marketing, Social Media Marketing, and web development. Clients: McDonald's NRW, Bayer AG & Butterfly et al.
Clients & Partners
Pharmaceutical Companies, Universities, Municipal Facilities, Fast Food and Sports Equipment Manufacturers, as well as sponsorship for NGOs.